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How Real Estate Agents Can Drive Business On TikTok • Glenda Baker! - EP 189



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This week on the Lab Coat Agents Podcast, you have the privilege of hearing an interview from The Social Genius virtual event. Atlanta, Georgia real estate agent, now TikTok star, Glennda Blaker is the guest; She started creating TikTok videos in October 2020; With 18 months, she created over 391 videos and gained over 560,000 followers. Tune in to hear how she creates and batches content while consistently building a brand and how that brand actually generates real estate sales.

Episode Highlights:

• Glennda introduces herself and shares how long she has been in the business and what led up to her now crushing it on Social Media.
• Tristan asks Glenda about structure and how many videos it took for her to catch on to a rhythm.
• What about lighting and video? Tristan asks Glennda to explain what kind of agenda that she goes by creating the videos.
• Glennda explains what her audience is biting into and how her videographer, Denver helps her recreate stories.
• Jeff points out a consistency with Glennda: that she wears stars and he asks her to talk about it. Where did it start and why did it stick?
• What does strategy across all platforms look like?
• What about ROI? Jeff asks Glennda to quantify what she is doing.
Advertising yourself looks way differently today than it does in the past. Glennda shares some specific examples of how her Social Media turns into business.
• Looking to start video? Glennda has specific encouragement for you.
• Credibility is built in being relatable.
• Jeff asks how Glennda filters the bad clients and haters. She shares some TikTok battles she has had with people.
• What features are available to respond to comments?
• What are winning habits and hashtags?
• Tristan asks Glennda, “What’s next or what are her desires to accomplish next on Social?”
• Do you understand the exponential reach that you have?
• Jeff asks Glennda to share her take on copy-catting.
• How does Glennda do batching of content and how much does it equate to?
• Glennda shares a funny video about editing.
• How do you still have time to do real estate along with creating video content?
• Jeff asks Glennda to share her stats.
• Glennda talks about data on her posts and how she sorts what is working.
• Tristan asks what Glennda’s real estate structure is.
• What is Glennda’s gifting program?

Tweetable Quotes:
“I said if he can do TikTok, I can do TikTok.” -Glenda Baker
“We shot 8 TikTok videos that morning and then 4 longer form videos in the afternoon
and they were horrible, so bad that we didn’t even post them. That was in October of
2020. I had 122 followers. Today, I have 560,000.” -Glenda Baker
“You don’t have to reinvent this whole process. Go in. Do your research. See who
inspires you.” -Tristan Ahumada
“It is a very organic conversation and I think that is what my audience is biting into.”
-Glenda Baker
“When you are doing a video, you have to understand what you don’t know.” -Glenda
Baker
“Be very cognizant of what they are looking for, what is engaging them, what are they
liking?” -Glenda Baker
“Be yourself. Don’t be afraid to get personal. Let them know who you are. Turn the
volume up because then you are relatable” -Glenda Baker
“I really want to level up our industry.” - Glennda Baker
“You have to take it to another level. Stop just watching and execute.” -Jeff Pfitzer
“Doing what Glennda is doing is money-making activity.” -Glennda Baker
“Having the opportunity to console, compliment, and congratulate - those are the three
moments in time that you have the ability to impact someone’s life.” -Glennda Baker
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